21 Oct 2021

Permanent Digital Marketing Content Producer

The University of Auckland – Te Whare Wananga o Tamaki Makaurau – Posted by University of AucklandAuckland, New Zealand

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Auckland Uni 19

Job Description

Waipapa Taumata Rau | The University of Auckland

The University of Auckland is New Zealand’s leading university, with a turnover of $1.3bn, including research revenue of over $300m generated across eight diverse faculties and two research institutes. We employ more than 5400 academic and professional staff to support over 45,000 students, making us one of NZ’s largest employers.

Our mission and values place strong emphasis on both our student body and our scholarly community, and we work with both community and enterprise to advance the well-being of the peoples of Auckland and New Zealand, with a clear commitment to pursuing sustainability.

Te Whiwhinga mahi | The opportunity

We are seeking a Digital Marketing Content Producer to join us in our Central Auckland campus. The purpose of this role is to plan and produce compelling content to engage international students in key markets. This includes bringing our international stories to life using a range of innovative formats, ensuring content is on-brand and optimised for the channel, the audience and search engines.

A key focus in this role is to expand the University of Auckland’s presence internationally by producing, curating, repurposing, and evaluating student-facing content for a range of digital and social media platforms.

Reporting to the International Demand Generation Manager, you will play an important role in the development of our digital footprint across key international markets for New Zealand’s leading education brand. Due to the international nature of this role, some evening and weekend work may be required. Your key areas of focus in this role will be:


  • Working closely with the International Demand Generation Manager, create a content strategy to support international marketing and recruitment goals.
  • Proactively monitor and review the international marketing plan
  • Develop, manage, and optimise the international marketing social media plan to improve engagement in key international markets.

Content Production:

  • Create, edit, repurpose, curate, and share quality international student-facing content (text, video, images, and audio) that builds meaningful connections and encourages audience engagement.
  • Develop and manage International Office web content.
  • Create and optimise landing pages to support international marketing campaigns.
  • Capture international student reviews, testimonials, and recommendations for use on partner and external websites.

Optimisation and Performance Reporting

  • Use data, insights, and user research to understand student needs and validate content decisions.
  • Responsible for data-driven results to ensure all digital content and journeys are optimised for our targeted audiences.
  • Closely monitor the performance of international marketing digital content using tools like Google Analytics and Facebook Insights, and regularly conduct audits/reviews, to understand impact, continuously improve and ensure relevance for optimisation or removal of content.

For more detailed information, please refer to the Position Description.

Mō tō mātou rōpū | About the team

Under the leadership of the Deputy Vice-Chancellor (Strategic Engagement), the International Office supports the development, maintenance and strengthening of key international relationships that will enhance and enable our ability to perform as a globally competitive University.

The University of Auckland’s international objectives are to actively engage in international partnerships and activities which include:

  • Position the University of Auckland as a leading research university
  • Enable participation in innovative and collaborative projects
  • Provide international opportunities for students and staff
  • Benchmark against international standards, and
  • Support the internationalisation of staff and students.

He kōrero mōu | About you

You will thrive in this role if you excel at creating compelling and engaging content across multiple digital channels and for international audiences. As a digital content optimiser, you are familiar with digital media channels and analysis tools and of course you will need excellent written and verbal communication skills ideally across multiple languages relating to our core markets. Given the pace of this role and our focus on working together you will need to have strong interpersonal and organisational skills.

Essential Experience:

  • 4-6 years’ experience developing and producing effective digital content and imagery that can be used in social, website and email communications.
  • Managing, reviewing, and optimising web content.
  • Basic design skills.
  • Experience following a style guide including brand and web.
  • Video production and editing experience.
  • Experience in measuring, analysing, and reporting content performance.

Preferred Experience:

  • You will be Multilingual ideally with Mandarin at a native level, this is preferred but not essential
  • Experience in international marketing/communications in the tertiary education sector.
  • Created and implemented international content strategy across digital channels.
  • Experience with marketing automation platforms (e.g. Oracle Eloqua).
  • Proven experience in developing social media content to drive customer engagement and sales.

Ngā āhuatanga kei a mātou | What we offer

The University of Auckland is New Zealand’s leading university and maintains significant computational, laboratory and analytic facilities. Auckland itself is frequently rated as one of the world’s most liveable cities.

  • The University is committed to providing an excellent working environment through:
  • Flexible employment practices (including working from home, flexible hours)
  • Up to 6.75% company superannuation scheme
  • A competitive salary with five weeks’ annual leave

In addition, we also offer career development programmes, discounted car parking, a generous parental leave allowance, childcare and a number of other discounts on internal and external services.

For more information please visit Staff Benefits.

Me pēhea te tuku tono | How to apply

Applications must be submitted online, by the closing date of Thursday, 4th November 2021 to be considered. Please include your cover letter and your CV highlighting how you can meet the skills and experiences detailed above.

Please reach out to Neil Constable @ neil.constable@auckland.ac.nz for a confidential conversation. Please note we are happy to answer your questions but we do not accept applications by email.

Additional Information

In accordance with our commitment to equitable recruitment, the University welcomes applications from all suitably qualified and experienced candidates. In response to COVID-19 the New Zealand Government has imposed a travel ban and are currently only allowing New Zealand Residents, Citizens and visa holders meeting a strict exception policy to enter the country, all of whom must currently enter Government approved quarantine for two weeks on arrival.

It is uncertain when these border restrictions will change, and this may impact the degree to which an off-shore candidate can engage in the interview process; or be available to commence in a new position. For more information and updates on the border restrictions visit the Immigration New Zealand website or the New Zealand Government’s official Covid-19 website.

The University is committed to meeting its obligations under the Treaty of Waitangi and achieving equity outcomes for staff and students in a safe, inclusive and equitable environment. For further information on services for Māori, Pacific, women, LGBTQITakatāpui+, people with disabilities, parenting support, flexible work and other equity issues go to equity.auckland.ac.nz.

How to Apply

In order to apply you will first need to register with the University by completing an online user profile via their website. APPLY NOW by clicking HERE to register with the University's website. Please combine your cover letter and CV as one document when submitting your application. To successfully download the full Job Description you should ensure you have pop-up blocker disabled and file downloads enabled (in Internet Explorer enabling file downloads is done by navigating to Tools > Internet Options > Security > Custom Level and select radio button to enable File Downloads). If you are experiencing difficulty in any aspect of the application process or if you do not receive a confirmation email that you have applied for a role, please contact recruitment@auckland.ac.nz or Phone 09 923 1115. Applications close: Thursday, 4th November 2021

Job Categories: Sales & Marketing. Job Types: Permanent.

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